84degreesinc got their new product packaging by running a design contest:
Create two (2) modern, fun cake box designs to attract the 25+ age group
Check out 84degreesinc's Product packaging contest…
Food & Drink
We sell bundt-shaped specialty rum cakes in 3 flavours. The main target audiences are North America tourists (primarily Canada and USA) who are aware of the Caribbean and what it represents:- warmth, fun, relaxation. The secondary target audience is the smaller market of Caribbean heritage persons living in the North eastern area of the USA and Canadian cities of Toronto and Montreal. Our audiences are fun loving adults, 25+ years old, that see themselves as modern, outgoing, Caribbean-aware, internet-savvy professionals. Imagine a beautiful professional woman in her mid-twenties walking down wall street amidst many stares with a big smile on her face and a cheeky look because she knows what they don't............she knows that for 30 seconds, she escaped the routine and delightfully indulged in a slice of our warm, fun rum cake Or Imagine a groups of friends in their 30s and 40s all sitting around the lake house, trading stories over a glass of wine and having fun after devouring slices our our rum cake. Great times with friends have only gotten better
What's your vision?
Design two different sized cake boxes: (1) 4 inches square x 3 inches high (2) 5.5 inches square x 3 inches high. The 2 different box sizes can have the same imagery and layout adjusted for the size of each box, or completely different imagery. Use tropical colors that compliment the logo
The box must have a high-quality feel as this product is considered as a luxury treat and include colours of tones that pair well with our logo colours. It is a Caribbean product so the packaging must we bright and fun but retain an elegant look and feel given our target market. We prefer Caribbean/rum illustrations as opposed to photographs . No pirate ship on a gold box imagery As indicated in the notes, please leave a 1.25"x1.75" space for the flavour sticker and barcode label to be added.
CA$399 Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
84degreesinc collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Received few unique designs from various designers, however the design submitted by Ideactive was unique as well as eye catching. Since the packaging design requires eye-catching concept, we've chosen Ideactive to fulfill our requirement. The design got finalized after we through few revisions & we've got what we wanted. Good Work Ideactive... keep up your service.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target audience loves spicy food, food blogs, and high quality food items
Women 35-55 who live in small towns throughout the United States.
True's target market is for healthy lifestyle eating, athletes and families who want healthy protein snacks . Combined
This product is for everyone - from snackers looking for new varieties, impulse buyers, kids, students, millennials, you
Food Service (Restaurants, Hotels, fast Food Chains, Take away...)
18 to 40 year old health and environmentally conscious individuals. We would like a unique, funky design,which would set
For hard-working people who need to stay awake. Business people, doctors, fitness people, actors, filmmakers, workers, s