iqingjin got their new product label by running a design contest:
Create a winning label for a new startup's veggie smoothie, fun guaranteed!
Check out iqingjin's Product label contest…
Food & Drink
We make planted-based smoothies that blend a lot of vegetables, fruits and tree nuts in a drink. The taste is amazing- Because we use the ancient 5 elements Asia herb knowledge to engineer the product. Everything is made to consume the same day. Our 750 ml product is loaded with 3 Std serves of vegetables (that's a lot of leaves), 2 Std serves of fruits and 1 Std serve of nuts. It's like eating a whole salad meal, except you can't stop drinking once you tasted! Our product is not for pretentious usage. It's just plain fresh food, loaded with good stuff for your body. Nothing is lost, no heating, compressing, concentration, preservatives, etc. Target audience: Families and health-conscious people. Intention to use the bottles: 250 ml for children. 375 ml /750 ml to be easy to carry in the car/ at the gym/ on the back of a bike, in the office, etc.
What's your vision?
We need your talent to design the right bottle shape, color, features. The bottles are 3 sizes: 250ml, 375ml, and 750ml. I know we started on the low-end in the 99design market. It's a good way to trial the market. It's for one sample product "beauty and beast", we will then work with the winning designer on the further labeling options on a 1-2-1 basis. Label:- keep it simple. We wish to explore front label only or all around label. Please start with this one: Sample Product name: Beauty & Beast. Color: Green Ingredient list: Spinach, Red capsicum, Winter melon / Kiwi, Sultana fruits / Chia seeds We have some basic ideas but please feel free to design the bottle that will make you buy . Our idea includes the following characteristics: 1. Smart and forward-looking. This packaging format for fresh, raw, plant based cooking will be increasingly used in the future. 2. Neutral and low-profile. It shouldn't make people think of the marginal, niche market such as "raw vegan' or extreme-environmental people. Also we would like to keep marketing decoration to a minimum. Enough deceptive marketing in the food industry. 3. Convenient and trustworthy. The bottle need to be easy to open, easy to carry. With a sustainable approach. 4. Sustainable, reusable if possible, recyclable but without overdoing it. We though of the Mason jar, but that might be overdoing it.
Just a couple of things for further inspirations: 1. Logo and illustration see attached. (You are welcome to play with the logo on the bottle ) 2. Our smoothies will be bright and colorful from natural ingredients. How will you design the bottle to take advantage of these beautiful colors? 3. If you are inspired, try a way to be appealing to more senses in the bottle design. E.g: Dishes from the world-best restaurant: El Celler de Can Roca, play with people's memories.
A$399 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
iqingjin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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