dexter2 got their new product packaging by running a design contest:
Design bold & inspiring packaging for Muse Tea
Check out dexter2's Product packaging contest…
Food & Drink
Other color requirements
Color guidelines: https://www.dropbox.com/s/uoffvshuhemfe87/Colors_cmyk.ai?dl=0
Premium Tea Sampler Box
Description of the product
The Premium Tea Sampler Box is a collection of 4 hand-selected, premium loose-leaf teas from across the world: one of each green, oolong, black, pu-erh teas.
Description of the product target audience
Our target audience is Millennial tea drinkers. They’re in their mid-20’s to 30’s, both male and female, work as busy (well-paid) professionals during the daytime, drink tea as part of their regular ritual (daily or every few days) at work, home, or both. At home they own tea equipment, and are familiar with steeping loose-leaf teas. Tea is either their sole drink of choice or complementary to coffee, which they enjoy but don’t like to overconsume for caffeine moderation reasons. Why do they enjoy drinking tea? Tea is synonymous with enjoying a thriving, healthy lifestyle for them. It symbolizes both energy and relaxation -- “burning off” the toxins and providing a sense of emotional wellbeing. Tea is inspiring to them, has a large flavor profile, and good for social occasions. Tea beckons these enthusiasts to have fun with it and drink ones that match their particular mood and situation. Tea is a creature comfort. Tea keeps them warm during a cold day and replaces water as a means of regularly staying hydrated. Finally, they’re curious about sampling more teas but want to make it fit their busy schedules and lives.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
dexter2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Working with Sejacobo was terrific -- he was responsive and flexible despite several setbacks that had nothing to do with him and his work. We look forward to working together on our next project!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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