willybm got their new product packaging by running a design contest:
Design bright & cute packing for Choco Stix
Check out willybm's Product packaging contest…
Food & Drink
Bingo Choco Stix
Description of the product
Choco Stix is chocolate-coated biscuit sticks similar to Pocky but size is bigger. Choco Stix is a snacking product to be sold in convenience stores, supermarkets, news agencies etc. Design must be noticeable right away or standout in the display shelf. The product is for East Asia and South East Asia market.
Description of the product target audience
Our target market is frequent snackers like children/adolescent age of 4-18 and female all age (including adult). In our imagination the design must be bright & loud to attract children, and also must have some level of cuteness to attract female group all age. The cuteness would work for the children group as well.
Logo: We currently do not have any logo designed for Bingo and Choco Stix. We are fine just using attractive font, we will let designers pick font style to ensure style is consistent with the overall design. Things to know: - Brand name: Bingo - Product name: Choco Stix - Flavours: Almond (self explanatory), Coconut (self explanatory), Crunky (you can use chocolate biscuit image for this) Front: - "Bingo" is just brand/company name, its not too important, does not have to use big size text. - Footer: Must mention that each box has 3 sticks, nett weight is 51 grams Back: - Only lower half is needed to put product information: description text, ingredients, barcode, company address, social media (fb & instagram), no need nutrition fact box. - Upper half: I will give freedom what to put in this section. Preferences (not compulsory): - Very noticeable color difference between each flavour. - Use character/mascot for cuteness is welcome - Feel free to decide what to put on the side (width side) - Add extra image (almond, coconut, biscuit) to show the flavour.
Height: 24 cm Length: 7,5 cm Width: 2,5 cm Please see attached box image.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
willybm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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