Igor Swan got their new product packaging by running a design contest:
Design a cutest package design for Baby Kissel
Check out Igor Swan's Product packaging contest…
Food & Drink
Kissel for Kids (or "Кисель для Детей" in russian language)
Description of the product
Kissel – is a dry powder with dried berries, instantly dissolves in hot water. Product range includes flavors "Wild Berries", and mono-tastes: "Cranberry", "Cherry" and "Strawberry". YOU CAN DESIGN ONLY WILD BERRIES for contest. Kissel – is a natural-based drinking-liquid-jelly-snack for children. Kissel mostly cooked in 4 PM (when submitting a snack in the school lunch). Because of its rich carbohydrates content Kissel is considered to be very useful to compensate children force in after noon The main task - to create a package design emphasizes the natural jelly afternoon snack for kids. This kissel can be used by little kids from 3 years old in contrast to the kissel of competitors Doy pack (pouch) is 140mm width x 200mm height.
Description of the product target audience
Product target audience - women 34-55 years median income higher than average. Mostly all of them have kids 7-14 years old
Kissel is a jelly afternoon snack for kids of 3 years old and older. You can use kids, clocks (4 PM), fresh berries or something else, but you should underline the main message: "Kissel – is a healthy and useful “04-PM-afternoon snack” for children, and it recommends to babies of 3 years old and older ". Our main competitor is Kissel "Russkiy Product" (check please 2 images of product attached to the brief!). We need to highlight the main advantage over the competitor - our Kissel is allowed for children from 3 years old. We would like to highlight this without using images of a doctor and people in white coats because of it's is not legal in our country. Maybe you'll can find the better way to highlight it. We know that's images of babies faces (3 y.o +) is like a bright flash attracting eyes for woman of target audience it's cool but we should also be not confusingly similar to our competitor, please do not forget it and check the attached image. To be "Confusingly similar" to competitor is also not legal in our country :) Designers please note: we do not need our logo to appear anywhere on this packaging, this is why we have not attached our logo to the brief!
What to avoid
Not to use images of a doctor and people in white coats. Not to be confusingly similar to competitior's Kissel Russkiy Product, but we still think that children's face works perfect to target audience.
Doy-pack (pouch) is 140mm width x 200mm height.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Igor Swan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
This graphic designer is one of the best on 99 designs. We will always use them in the future and recommend them to anyone who wishes to receive great work for any project.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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