PBSHOP got their new product packaging by running a design contest:
Design a delicious Peanut Butter Chocolate Spread
Check out PBSHOP's Product packaging contest…
Food & Drink
Peanut Butter Bro`s
Spread Some - Peanut Butter Salty Milk Chocolate Dream
Description of the product
We are the Peanut Butter Bro's. A brand specialized in peanut butter products like spreads, bars, snacks, cereals and co. Of course everything contains our lovely peanut butter! Our first product will be a peanut butter chocolate spread in a 265g plastic jar (you can see a sample jar attached). That is the beginning of our PB Bro's Spread Some Line, a unique peanut butter spread with many different flavors starting with this chocolate one! Please remember our Logo and the brand is PB Bro‘s and needs to be on the packaging, but the Name of the Spread and our Peanut Butter Line is= Spread Some ... then comes the flavor. Please make this clear and also the flavor should be recognizable, looking interesting and tasty but also can be adjusted for future flavors! Also we want the design to be clean and not to overloaded. The product is not for kids so don‘t be childish. Focusing group is from 20 years to middle age. Be clean and not to overloaded but also with a little playful touch which looks tasty and interesting. If we are satisfied with your design we would prefer you as our future designer for our product line, so it is a great chance. We like the designs of the following companies, but not every detail so see our remarks: https://nuts-n-more.com/ (We like the images of the flavors and how the difference between all flavors works. The images look tasty and stimulate the interest. We don't like the huge Logo in the front of the jar.) https://ilovepeanutbutter.com/ (We like that the design and focus is very centered for the customer and we also like the detailed slogans which are visible for the customer for the second look on the jar. What we don't like is that it is not really visible for the customer what flavor it is.) https://www.benjerry.com/flavors (We like how the images represent the flavor in a interesting and delicious way. Also they wake up the interest of the customer.) https://sweetlorens.com/shop/chocolate-chunk-edible-cookie-dough/ (It is a cool way how all brands represent the product on a spoon. The Logo is again to big here and you can see to less what the product is about.)
Description of the product target audience
Target audience are younger people (age 16-35), male and female looking for new and innovative food products, of course peanut butter products. Also College Students, male and female living in bigger cities. We want to poach customers from the big breakfast spreads like Nutella and other popular breakfast spreads. The brand will be positioned as a brand only for peanut butter products such as Reese's, Jif, Justins and Co. from the USA. We want to have unique and creative products and convince the consumer with great taste and a wide variation of peanut butter products. Of course our goal is to reach as much customers here in Germany and excite them for our peanut butter. Peanut Butter is not that popular in Germany like it is in the USA and we want to change this!
We need a designed packaging for our new spread. We need this file for the print Please read our contest carefully and see the links and products we mentioned and what we found good and what not. Also we added a Snickers Image, this is not an example for a packaging but for a great way to represent the flavor and it looks tasty, interesting and it is nice how the product is presented with the oeanut butter and chocolate. See attached. We want the design to be in English/German and the needed declarations like nutrition facts and ingredients in German/English/Dutch . DE: Cremiger Erdnussaufstrich mit Milchschokolade und Meersalz Zutaten: 65% Erdnüsse (in Bold), Zucker, Palmöl, Molkenpulver (in Bold), fettreduziertes Kakaopulver, Emulgator (Soja Lecithin) (in Bold), Sorbitantristearat (Milch) (in Bold), Bio Meersalz. Allergens in bold! EN: Creamy peanut butter spread with milk chocolate and sea salt. Ingredients: 65% Peanuts ( in bold), Sugar, Palm Oil, Whey Powder (in Bold), Fat Reduced Cocoa Powder, Emulsifier (Soya Lecithin) (in Bold), Sorbitan Tristearate (Milk) (in Bold), Organic Sea Salt. NL: Romige pindakaaspasta met melkchocolade en zeezout Ingrediënten: 65% Pinda's (in Bold), suiker, palmolie, weipoeder (in Bold), vetarme cacaopoeder, emulgator (sojalecithine) (in Bold), sorbitantristearaat (melk) (in Bold), organisch zeezout. Nährwerte pro 100g/ Nutrition Facts per 100g/Voedingswaarden per 100g: Energie/ Energy 2341kj, 560kcal Fett/Fat/ Vetten: 42g davon gesättigte Fettsäuren/satured Fat/ waarvan verzadigd: 15g Kohlenhydrate/Carbohydrates/ Koolhydraten: 28g davon Zucker/Sugar/ waarvan suikers: 23g Eiweiß/ Protein/Eiwitten: 17g Salz/Salt/ Zout: 1g Enthält Erdnüsse, Milch und Soja./Contains Peanuts, Milk and Soy./Bevat pinda's, melk en soja. Trocken lagern, geschützt vor Wärme und Licht. /Store in a dry place, protected from heat and light. Droog bewaren, beschermd tegen hitte en licht. 265g Mindestens haltbar bis: Siehe unterer Rand /Best before: At the lower border/ Het beste voor: Zie onderrand Hergestellt für/Manufacutred for/ Vervaardigd voor: Schramm & Tabbara GbR, Knechtstedener Str. 33, 41540 Dormagen, Deutschland/Germany. Barcode (Maybe you can create a cool design for the barcode, which suits our brand) (Some Facts for the Design, just use the German) - Genfrei (means GMO Free) - Keine künstlichen Aromen und Farbstoffe (means no artificial flavors and colors) - Gemacht mit Bio Meersalz (means made with sea salt) - 100% für Peanut Butter Lover - 65% Erdnüsse (65% Peanuts) - Recycelbare Dose (Recycable tub) Zeig uns deine Peanut Butter Love! ( means: Show us your peanut butter love! Maybe put a heart instead of the Love) #peanutbutterbros Instagram with Logo @ Facebook with Logo @ www.peanutbutterbros.com -So this were the facts/content for the jar, which is not on the front of the spread. Now we come to the main part: Keep in mind: The Peanut Butter Bro's Spread Some product is the beginning of a line for peanut butter spreads, so the design needs to be open for more flavors in the future. It has to be flexible and adjustable for other unique peanut butter flavors but also easy recognisable for the consumer that it is a product out of our Peanut Butter Bro's Spread Some-line. Important: The product should be a highlight in the retail shelves and a eye-catcher. It needs to look as delicious and the customer should directly see what the product is about. For the front: Our Logo (not that big, but consumer should recognise) SPREAD SOME Peanut Butter Salty Milk Chocolate Dream (The name of the peanut butter spread, can be bigger and highlighted) Cremige Erdnussbutter mit süßer Milchschokolade und Meersalz (Short description which means creamy peanut butter with sweet milk chocolate and sea salt) Here are some of our slogans, please implement them on the packaging (on the front as well around the jar): -Spread Some Peanut Butter Love (As a Slogan for the peanut butter line) -The Bro's make Peanut Butter great again! (Slogan for our Brand) -Two Brothers from another Mother created a unique and tasty peanut spread (Cool slogan about the founders of PB Bro's) -We love Peanut Butter, we really like chocolate, so we created this awesome spread (Slogan about the flavor) If there is some space left, you can also try to implement one of these on the packaging: -Peanutty! -So Tasty/Yummy! -So Creamy!
What to avoid
The product should be mainly with bright colors instead of dark, so it becomes a friendly, interesting and tasty packaging.
5cm High, 22cm Length with a little gap so the label don't goes all around the jar. The cap of our jar will be in white.
€600 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
PBSHOP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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