robert.jarmyn got their new product packaging by running a design contest:
Design New and Improve Weight Loss Range Packaging
Check out robert.jarmyn's Product packaging contest…
Food & Drink
Description of the product
Rapid Loss is Australia's leading meal replacement shake brand. Our products are sold in grocery stores and pharmacies throughout Australia. The meal replacements provide a bridging diet for people looking to loose weight and thanks to our unique fullness ingredients you feel less like eating.
Description of the product target audience
Rapid Loss is suitable for anyone wanting to lose weight, however, the data shows that the majority of our customers are men and women aged 35-55 years and from lower socioeconomic background.
1. We are releasing a new and improved version of our market leading meal replacement shake and require a refresh of our product label that highlights the key benefits of the new and improved product. A new and improved over-sticker will be applied to the label (although we are also open this being incorporated into the label with the view that this will be removed after 6 months.) The packaging is a 750 gm White Tub with a wrap around label. (see current label). There are 7 flavours in the range; Chocolate, Vanilla, Banana, Strawberry, Latte, Choc Mint, Salted Caramel The key claims we wish to appear on the label are: (Existing) Gluten Free Always Feel Full Rapid results Boost Energy Stop cravings (New) Low sugar Prebiotic fibre for improved gut health Boosted with Super MCT, Garcinia Cambogia & Guarana extract The claims can be made via words or symbols. Must include Australian content logo (note nutrition panel and ingredients list are for illustrative purposes only) 2. We also require a design for a new product called Keto Extreme. This product is a new line extension of the Rapid Loss Range. This product will be packed in a carton containing 10 x 20gm sachets (approx (H) 150 mm x (D)90mm x (W) 85 mm The following items are required on the pack: Front Rapid Loss Logo Product Name: Keto Extreme Flavour: Lemon Citrus Pack Contents: 10 x 20g Sachets Mandatory description: Formulated Supplementary Sports Food Claims: Scientifically formulated to promote Fat metabolism, Boost Energy and Fight Cravings Key Ingredients: Super MCT Maca Tumeric Taurine L-Carnitine B Group Vitamins Please note this is a design concept competition only and that the winner will be invited to quote on provision of finished label and carton artwork for the final packaging upon completion. The winner will be provided with ai files for current label as well as the updated nutrition panel and ingredients information
Tub height 185 mm (inc lid), Diameter 100 mm Label size 314 x 128 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
robert.jarmyn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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