chocolatek got their new product packaging by running a design contest:
Design a magical Chocolate brand
Check out chocolatek's Product packaging contest…
Food & Drink
Coa Milk Chocolate Bar
Description of the product
Coa – is an award-winning chocolate company that creates a magical and fun experience through unique, premium chocolates. Coa always starts by sourcing the highest quality ingredients from local California farmers that use sustainable growing methods. These ingredients are then blended by hand with premium, rich chocolate to create unique and unexpected bars, bonbons, truffles and drinks. Coa Chocolate is based out of Sausalito, California. Chocolates and gifts are available at our shop, in premium retailers and online. The word Coa means “to feel joyful and happy”. We believe the magic of our chocolates will help you do just that.
Description of the product target audience
People who appreciate the whimsical and magical moments in life
Play at the edges by making something bold and new. The two dimensions to focus on are "fun" and "high quality". There are a lot of fun chocolate brands (e.g., M&Ms) and high-quality brands (e.g., Godiva, Askinosie) - but today there isn't one that combines the two. We want to be known for having the absolute highest quality chocolates while being the absolute most fun chocolate brand. The combination of these two will make Coa unique in the crowded chocolate industry - we need your help in bringing this vision to life. Your mission - should you choose to accept it - is to design an original brand identity by applying this vision to a chocolate bar package. You need to design the front, sides and back wrapper that surrounds the bar. If you are ambitious - you can also design what the chocolate looks like too. Many chocolatiers have fun with the design on the chocolates. For your vision, you may use a wrapper, plastic, paper, a box or other material that will bring this vision to life. Please see the attached creative brief for additional details.
What to avoid
Low quality (the opposite of high quality!) Boring (the opposite of fun!) Flat colors
About 2.7" wide by 6.8" long
$1,199 Gold package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
chocolatek collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Absolute superstar. I highly recommend her. We worked together on packaging design and her amends were timely and thought through. She also grasped the brief easily and was great to work with.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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Anyone can use this product!
Quality Seekers, Urban Millenials, Foodies, (70% Female / 30% Male)
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.
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