BMGranola got their new product packaging by running a design contest:
Design packaging for boutique vegan granola brand
Check out BMGranola's Product packaging contest…
Food & Drink
Bramley Mountain Granola
Bramley Mountain Granola - Coconut Crunch
Description of the product
Bramley Mountain Granola is a boutique vegan granola company based out of the Catskills in NY. We only use high quality ingredients, and source locally when we can. We also use mostly organic ingredients.
Description of the product target audience
Our target individual is Sarah - she is in her early 30s, she has small children, the quality of food she feeds herself and family is very important, and she enjoys hiking, she does not mind spending more money for higher quality. We want this packaging to have minimalist vibe, yet be able to stand out from the other mainstream granola brands you will find on the shelf. The package should look interesting and cute enough to be posted on social media. It should make the buyer feel like they are proud, excited to post it to their instagram story because it looks so good. It should be an extension of Sarah's brand and lifestyle.
We need an upright pouch package design for our vegan granola called Bramley Mountain Granola. This flavor will be "Coconut Crunch". We do use mostly organic ingredients, but do not write that on the packaging as we have not yet been certified - but do use that information to help formulate a brand identity. We are a high-quality, boutique brand. The color palette we like are burnt oranges, yellow, green. We want the package to convey nature. We would like some sort of mountain imagery as well - but this can be subtle. The type of mountains we want to replicate are the Catskills Mountains - and if you do some research, you will see they are round mountains - they are more like hills rather than pointy mountains. We are also intrigued by the color blocking trend. The package type will be an upright pouch. There won't be a window, so you can design for the whole package.
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
BMGranola collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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