johnivard got their new product packaging by running a design contest:
Design the packaging for ready to eat and healthy low calorie noodles!
Check out johnivard's Product packaging contest…
Food & Drink
Zero Foods Shirataki Nudler
Description of the product
Noodles with extremely low calorie content! A great substitute for traditional noodles. The product line will be expanded with low calorie pasta and other noodle variations. Unique selling points: - Low calorie - Organic - No artificial ingredients - Low GI (glycemic index) - Vegan - Gluten free The noodles are "pre cooked", just heat them up and serve as you would any other high calorie noodle meal.
Description of the product target audience
Health conscious consumers, who are looking for better options for making their daily meals without going on an extreme diet. - More females than males - Health conscious - Middle + income - Keeping up with trends - Prefers organic, healthy and sustainable food
A great looking product packaging for noodles with extremely low calorie content. It should really catch your eye, and it should be very clear that this is an extremely low calorie option compared to traditional noodles. A much better choice. The product bag is standing, with no sides but a front, back and bottom. Please have a look at the "Packaging style" folder to get an idea of how the package will look. The attached excel document contains all text for the front side. Text for the backside will be delivered later. IMPORTANT: Please use the Norwegian language column in the design. The english translation beside it is so that you can easily understand the text/content. The front of the packaging should have the brand name Zero Foods™ clearly on top, and then the product name Shirataki Nudler. The product name should be larger than the brand name. For other text and elements please refer to the attached Excel document. The product you are designing will be the first in a series of low calorie pasta and noodle variations, so please keep in mind when designing that there will be more products following the same layout you create (there will also be a chance for 1-1 work on more products because of this, we already have one more product developed for the same product line that needs design immediately). Material: "Organic/natural feel" plastic bag. Even though it is made of plastic it has a satin and exclusive feel to it. There are no special printing effects available for elements. Delivery should be in editable Illustrator format, along with all fonts. HOWEVER: If fonts are not free and essential to the design, we can buy them ourselves as long as you provide the name. If you need to buy stock images or graphics we can purchase them as long as you send us a link to the provider. We would also appreciate some high quality 3d mockups to use on websites/printed material. Let me know if you have any questions, looking forward to see some great designs!
What to avoid
We need delivery of all used fonts after the project is finished. Please use free fonts, or fonts that can be purchased at low cost. However, if a font is essential to the great packaging design you have created we can be willing to purchase a premium font. Stock images are allowed, as long as we can purchase the right to use it on product packaging without paying royalties (one time license purchase is OK). We can buy the image rights ourselves.
The bag is standing, with no sides but a front, back and bottom. Front and back size: Width 120 mm Height 150 mm Please note that all text should be within the "safe zone" for readability, as seen in the diecut file. The size of this zone is: Width 100 mm Height 130 mm Please see the attached .ai diecut that should be used to create the design. Also have a look at the "Packaging style" folder to get an idea of how the package will look.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
johnivard collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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