Ivy & Brück got their new product packaging by running a design contest:
Design a Premium Packaging for healthy natural Dim Sums/Dumplings!
Check out Ivy & Brück's Product packaging contest…
Food & Drink
Other color requirements
We prefer black colour as basic background with golden logo.
Ivy and Brück
Description of the product
Ivy & Brück GmbH is a pioneer in Chinese food production in Munich, Germany. Our focus is to produce sugar free, glutamate free and chemical free 100% natural Chinese frozen foods. We are specialising in colourful Chinese frozen dumplings (Dim Sum) and natural Chinese sauces branded Yumbau. We provide our customers, who are Chinese dumplings lovers with 100% natural, delicious and colorful Dumplings without compromising its quality. For example we use nutritious bio flours from Kamut, buckwheat and barley for the wrappers. There are 8 different dim sum name below: 1. Beef-Bio-Kamut Dim Sum 2. Chicken-Bio-Kamut Dim Sum 3. Pork-Bio-Dinkle Dim Sum 4. Vegemix-Bio-Kamut Dim Sum (vegan) 5. Pak choi-bio-Kamut Dim Sum (vegan) 6. Everything4u-mix Dim Sum 7. Wildvenison-Bio-Buckwheat Dim Sum 8. Wildboar-Smoked Flour Dim Sum Healthy, trendy and convenient are our achievements!
Description of the product target audience
Target group: 70% of our customers are female. People are between 25-45, international, dynamic, trendy, open-minded and like traveling and exclusive products, specially keen on Chinese foods. They like to explore new culture but also look for healthy quality Chinese foods. Values that matter to our customers and us are: • Our 80% recyclable paper packaging is friendly to the environment. • Sugar free, glutamate free and chemical free is to provide customers an option to approach healthy Chinese foods. • 5 to 10 minutes - ready to cook frozen meal saves time, money and maintains nutrition.
The packaging should look premium, elegant, clean and concise. The design consists of two parts. 1. One paper packet which stays always the same 2. One sticker on the paper packet ( which content/color will later differentiate from each other. The 8 different stickers could be designed in a 1-2-1 later) The packet is made of paper with a plastic window at the bottom. It is sealed on the top and folded down to 17.5cm. There is only one packet design to fit all 8 sorts. The content on the front of the packet should include 100% natural & tasty, Germany flag symbol, golden Yumbau Logo, no additional sugar, no glutamate, no flavor enhancers, no preservatives. On the sticker, there are name of the Dim sum , weight, pieces & other information on the front; on the back is all regulation information related like ingredients, nutrition facts.... The left side of the packet has the cooking instructions: No need to defrost Boiling 1. Heat up water to a rolling boil 2. Remove from packaging and put it into boiling water for 5-10 mins 3. Ready to serve afterwards Steaming 1. Prepare the steamer by boiling water underneath it 2. Remove from packaging and lay the products on the plate/steaming rack, then put it into a steamer and cover the lid. Tips: Put one layer of lettuce leave, baking paper or a little oil on the surface of the plate/steaming rack. 3. Ready to serve after 5-10 mins. Fry 1. Spread two teaspoons of oil into fing pan and heat up 2. Remove Dim Sum from packaging 3. Shallow-fry the Dim Sum over mild heat until the bottom turns lightly yellow 2-4 mins 4. Add enough water to cover halfway of the Dim Sum 5. Cover and fry them for 3-6 mins until the water dries up and they are ready for serving The right side of the packets is "our tips" with the content: - The best way to experience the Chinese Dim Sum is together with one of the 4 Yumbau sauces, which are names as Chili- Almonds dipping sauce , Black Sesame-Basamic sauce and Bärlach-sesame sauce. On the back there should be a sticker with all the information which are necessary to portray by law. See the picture below.
Packaging: Height: 24cm, Height folded down: 17.5cm, Width: 12cm, Depth: 6.5cm. Window: 3cm above the bottom and 2,5cm from each sides, length is 7cm and height is 3.5cm, horizontal rectangle or other forms possible. Sticker dimension and form is flexibel and to design to fit to the packaging.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Ivy & Brück collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Todas las Personas. Todos quieren y necesitan agua de la mejor Calidad -Everybody. Everyone wants and needs the best
Male, 20-55 years, (Northern, Central) Europe, medium to high income, physically active, gourmet foodies or urban snacke
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.