Quentin B&M got their new product packaging by running a design contest:
Design a reusable bag for Basilic & Mirabelle
Check out Quentin B&M's Product packaging contest…
Food & Drink
Basilic & Mirabelle
Basilic & Mirabelle
Description of the product
Basilic & Mirabelle is an e-commerce entreprise thay sell organic fruits and vegetables baskets. People can collect our baskets in one of our pick-up points or directly at their office. We want to deliver our products in reusable bags designed according to our freshly renewed corporate identity.
Description of the product target audience
Our costumers are mostly mothers and fathers with a comfortable living standards and living in the Parisian suburbs. We also want to target young executives working in big french companies located near Paris and going to work by car. All of our costumers are looking for a simple to buy fresh fruits and vegetables, they are solicitous over the quality of the products they consume, they like to cook, they looking for a healthy way of life.
We want to design both sides (450x350) of the bag and both pleats (250x350). We want are logo to be clearly visible on one side. A humorous sentence and/or drawing can be use. You can use a sentence to breifling explain want we do. The wording need to be french. You can suggest a handles color. Our website adress (www.basilicetmirabelle.fr) can be visible on a side or a pleat along with the sentence "sac consigné" and our phone number 01 83 88 88 88 5 000 bags will be fabricated and we will use them during several years We own the rights of a pictures gallery, a compressed version of which is attached. We can provide the hight definition version of each picture if needed. A picture of the bag we currently use is also attached
What to avoid
Avoid mentionning "organic" (BIO in french) : we might sell not organic products in a medium-term future and we do not want to change the bag.
length:450mm heigth:350mm depth:25mm We think there might be a bleed for each side
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Quentin B&M collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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