hellot8 got their new product packaging by running a design contest:
Designer box for Specialty Frozen Cookie Dough
Check out hellot8's Product packaging contest…
Food & Drink
Other color requirements
Primary: Hex color # 2D88D4, RGB 45/136/212 Secondary: Hex color # 411E0D, RGB 65/30/13
The Cali Cookie
The Cali Cookie
Description of the product
We sell homemade cookies that are delivered to your door flash frozen and ready to bake. As delicious as grandma makes, without all of the effort. Our philosophy is: A cookie a day keeps the frowns away!
Description of the product target audience
The Cali Cookie: here is our current site: www.TheCaliCookie.com Brand words: Easy, Delicious, Tasty. Value Proposition #1: Taste. Homemade and Fresh. Bakery Quality. Value Proposition #2: Ease. Convenience. Target Audiences: busy moms, over worked millennials, people who aren't bakers or like to bake but don't have the time. Customers who demand high quality product and excellent service, and ease of use. What we want the brand message and imagery to convey delicious cookies the California way. Our brand is all about living the chill beach live with delicious cookies. Tagline: Frozen is the New Homemade No Clip Art, must be original design to be considered.
Our packaging. We need a box, with a sleeve, that can hold 8 individually wrapped balls of cookie dough. The box is to be fun, yet sophisticated, like the one I attached called "lolli & pops". I want the box to based on the simplicity of our website, along with the fun of our logo. The box should be 2 inches high, 8 inches wide, and 4 inches deep, accommodating 2 rows of 4 cookies, side by side, like the other example. We also have a bitmoji "chef" character that we would like to incorporate into the inside of the box lid that would open, as in the example of the mocha packaging. For this design, the box has 6 sides plus the sleeve has 4 sides. The design brief calls for the top of the box to open and the underside of the top to be designed. Please submit your designs accordingly so I can see the entire box. On the inside, lid, from our "Chef Patrick", we want him to be telling our customers about our Monthly Club program. We also, in a fun way, want to briefly mention our Cali Cookie Puppy Club, and for every monthly box shipped, we donate a box to a local shelter. Brand Emphasis: 1 - Taste, Delicious Homemade Chocolate Chip Cookies, and original recipe! 2. Simple / Easy/ No Mess /No Fuss / Ready to Bake... ready in 15 . minutes! 3. Individually packaged, have 1 or all 8! 4. Tagline: Frozen is the new Homemade 5. Slogan is quote from our Bitmoji Chef Patrick "A cookie a day keeps the frowns away!"
2", by 4" by 8"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
hellot8 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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