Riaan_de_beer got their new product packaging by running a design contest:
Existing jerky brand needs a refresh.
Check out Riaan_de_beer's Product packaging contest…
Food & Drink
de Beer Meat Company
Description of the product
Description of the product target audience
People that enjoy dried beef snacks
I would like a fresh take on this existing brand. We have run the brand as is for the last 6 years and it is time for a fresh new look. We do want to be able to still recognize the brand. We need a new box designed as well as new pouches. There are 2 flavours: Original and Chilli. I want to be able to clearly distinguish between the 2 flavours. There will be some wording changes as well as the inclusion of the new "Country of Origin" label that is now mandatory in Australia (this product is 96% Australian). I have attached the existing design so designs can work from there. The wording for now will be a copy of the existing design as well as all other information listed on the current design. The biggest difference at the moment will be where the use by date is printed and that will be on the back of the pouch in the right lower corner, so leave a white box available there to print in.
What to avoid
Do not use more than 6 colors as it gets to hard to print.
120mm x 200mm and the pouch is a stand up pouch. Box is as per attached PDF
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Riaan_de_beer collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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