AllenJ1 got their new product packaging by running a design contest:
Eye-catching product design for collagen powder
Check out AllenJ1's Product packaging contest…
Food & Drink
Other color requirements
Colors should convey: youth, good health, trust Colors to try: - Like a calm sky with clouds: gradients of blue, white, possibly yellow/orange like the sun - Like a white rose: gradients of white, yellow, possible mix with green (the flower stem) - Others you see fit Please note: the lid of the canister will be white
The Australian Nutrition Company
Hydrolysed Collagen Powder
Description of the product
Collagen powder provides you with essential proteins and amino acids that supports healthy skin, hair, teeth, muscles, and gut.
Description of the product target audience
Brief description of target customer: -Female, age 35 to 50, very much into looks/design, into wellness and holistic health Detailed description of target customer: Samantha (or Sam) is a blonde 42 year old Australian woman who on the weekends walks down to the beach in activewear to grab a coffee with her mini poodle, Raff. She might meet with a friend to catch-up or just chill at the cafe with Raff flipping through social media. She’s single, is really into the latest health trends, willing to spend additional money on things that are organic, paleo-friendly, chemical free, etc. She is more likely to take this collagen supplement if she’s read or heard about it from a wellness source or her social group. If this looks good, she'll take it. And if she ends up feeling the benefits, she’ll start telling all her friends about it.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
AllenJ1 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Facebook: 70% women, 47% are 25-55 years old. Moderate to higher incomes. Many are families with younger children who co
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