Laura121618 got their new product packaging by running a design contest:
FRENCH cookie bakery needs a strong packaging design
Check out Laura121618's Product packaging contest…
Scoop Me a Cookie is a high-quality handmade cookie brand launched three years ago in Paris, France. We bake generous, rich American-style cookies to comfort crazy cravings (+- 100gr or 3.5 ounce /piece). Crispy on the edge, chewy and melty on the inside, loaded with chocolate and everything you could dream of. Our cookies are the size of your hand! We have also launched a bite-size and a cake-size (up to 2.5kg!) versions. Everything is made by hand, from scratch, with the best quality ingredients: organic sugar, organic eggs, Poitou-Charentes AOC butter, Madagascar Vanilla extract, pure origin chocolate, Italian hazelnuts (Piémont)... Each recipe has its own name and story. We have up to 20 different varieties with new ones coming seasonally. Among the most popular we have: - GIVE ME MORE (hand-caramelized hazelnuts & praline chocolate) - JE VEUX UN CALIN (Milk chocolate and sea salt) - DIVORCE ME (Triple chocolate) We have different distribution channels: - The company's own bakery (soon to be openned) where cookies will be sold straight from the oven. - The company's website for national shipping - Retail stores over Paris with a selection of pre-packed cookies Our primary customers are male and female 25-35, no children, active, urban, highly connected (social networks, new technologies) who enjoy indulging themselves and comfort food. They are concerned with eating natural products good for themselves and the Planet when possible but with no crazyness for diet! Secondary customers with less frequent purchase would be Hipsters looking for new trendy products to try and Families. We have the highest price per cookie from all our competitors because of our size mostly. Whereas price per kilo is among average. It is also justified by the premium ingredients we use. We sometimes hear that we are expensive. Mostly because our customers don't always know what we use and our packaging is not explicite that we use premium quality ingredients. Prices per unit: 3.10€ to 3.90€ Price per dozen: 2.90€ each Price per 2 dozens: 2.80€ each CURRENT WEBSITE (new version Autumn 2013) http://www.scoopmeacookie.com/
What's your vision?
MISSION: Design a new PACKAGING for the boutique including the following items: - CARTON BOXES (square 20cm, 26cm, 32cm - height 5 cm) - BAGS (26*20*26 cm) Our cookies are packed still warm sometimes. The cooking paper is used to propect the boxes from the fat of the cookies. 20 cm Boxes contain 4 cookies each. Bear in mind that, as cookies are sold fresh from the oven, melting chocolate can spill on the packaging. We have a delivery service. Thus fresh cookies can be 'shake' during transport. Packaging can have illustration on it if and only if it remains elegant, no 50's style or kitch. Sense of humor is very welcome if made with subtility. Attention to details is key. The packaging should be unique, easily recognizable. The logo doesn't have to be proeminent if you have found another way to make it unique. See example with: La Pâtisserie des Reves http://www.saveurschoc-n-roudoudou.com/article-la-patisserie-des-reves-de-philippe-conticini-106034121.html http://le-blog-de-lili.over-blog.com/article-patisserie-des-reves-un-gouter-a-deguster-chez-soi-93213171.html Examples of what we use at the moment: https://www.facebook.com/photo.php?fbid=462791517094959&set=pb.164045530302894.-2207520000.1365418365&type=3&theater https://www.facebook.com/photo.php?fbid=523164934390950&set=pb.164045530302894.-2207520000.1365418342&type=3&theater COLOURS: deep red, black, white, kraft STYLE: simple, modern, surprising, elegant, fun, bright - no girlish spirit nor old-fashioned. If Scoop Me a Cookie was: Car A Red Coccinelle Volwasgen Animal An angora kitten Fragrance Amber Smell Melting butter & caramelized sugar Clothing Huge and very soft cashmere pull-over Beverage Fuming hot tea Tree Oak, walnut tree Colors Black, brown, kraft, beige, white, deep red Material Wooden floor, Feather Fabric Cashmere, wool, leather, cotton, Spices Vanilla, cinnamon, caramel Shape Circle, round, EXAMPLES THAT WE LIKE IN THE SPIRIT http://www.behance.net/gallery/Smallest-cafe-place-in-North-America-visual-identity/5596801 http://www.behance.net/gallery/All-You-Knead-Is-Love/7620391 http://www.behance.net/gallery/La-Boheme-Branding/2718621 http://www.behance.net/gallery/Brooklyn-Fare/6906133
THIS CONTEST IS A FIRST STEP TO COMPLETE A FULL BRAND IDENTITY. If successful, the winning designer (or finalists) could subsequently receive other contracts . Future contracts will include: LOGO We already have a logo our clients are used to. We do not want to change it completely. It should remain mostly red but can be used in other colors or in negative according to the type of communication media. However at the moment it looks a bit flat and doesn't reflect our core values and need to be refreshed. Subtle changes on typo might be needed. DISPLAY CARTON (circle diameter 20cm, 26cm, 32 cm) to hold cake-size cookies COOKING PAPER (kraft based) FIDELITY CARD 'Buy 9, the 10th is on the house'. That's the idea, feel free to be creative here. PRE-PAID CARD Prepay your cookies by batch but use it whenever you want 12-cookie card 36€ (validity 6 months) 24-cookie card 67€ (validity 1 year) STICKERS 1 - general pictograms for the brand 2 - series of stickers to identify and close individual plastic bags where cookies are packed (115*210mm): 1 sticker / recipe mentionning the name (ex.: Divorce Me), the description (Triple Chocolate), the ingredients... MENU Menu display showing all the varieties available, order information, locations, ... (preferably square 10*10 cm) feel free to be creative here. STATIONARY including cards for writing present notes, specials for Valentines, Happy Birthday, Congratulations... ANY ADDITIONAL COLLATERAL THAT INSPIRES YOU! WEB DESIGN New version will be launched this autumn. Graphic work will be needed for picto, illustration...
€949 Gold package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Laura121618 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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