G.I.N got their new product packaging by running a design contest:
Good design of a pouch for premium sport supplements!
Check out G.I.N's Product packaging contest…
Green Impact Nutrition
Create Nutrition Whey Isolate
Description of the product
A new sports-nutrition brand with the focus on clean and high premium supplements. Our supplements are firstly for male and athletes between 18–40. We dont want to use the classic-bodybuilding-style (hyperbolic bodys, fruits, vegetables, macho-style, arms, fuel, explosion, red and black colours...) but esthetic, athletical and well defined bodys and a clean design with the aspects technical, energizing and confidential. Brands/stuff, we do associate with our brands (by meaning of design-speech) are freeletics, singlespeed-bikes and audi-cars. Women should also be addressed, but not as the first address. Our idea is: Train hard. Gain smart.
Description of the product target audience
Our customers do bodybuilding, crossfit and bodyweight-training.
The package is a 500g-bag with a front and back-side. The bag itself is white or black and will be covered with a label which will cover it fully (95%) except the zipper-region. The design should be monochrome or only a few colours and minimal. Modern fonts should be used. There should be space for icons for quick infos (e.g. vegan, made in germany, GMO free). The design should be redundant to use it for different products (whey, vegan) with only the need to change the product-specification and colour for differentation. Space for Barcode, Ingredients, Disclaimer etc
What to avoid
No people on the bag, no photographics, no hyperbolic bodys, fruits, vegetables, macho-style, arms, fuel, explosion, red and black colours... please no cursive/oblique writing...or effect-fonts
160 x 190 mm (Width x Height). The Zipper of the pouch is not covered with the label
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
G.I.N collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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Our audience is skewed slightly female, but still pretty split evenly, and between 25-45 years of age. One market is fit
Target Audience: men & women - 25-45 who are athletic and seek athletic equipment outside the norm such as crossfit aids