okfine1980 got their new product packaging by running a design contest:
Help me create powerful coffee packaging for C4 Coffee.
Check out okfine1980's Product packaging contest…
Food & Drink
Description of the product
We sell highly caffeinated craft coffee and need a design for 2lb bags of coffee. We want a MODERN, BOLD and MINIMALISTIC look without the use of a lot of distracting images. C4 is an explosive used in the military and so we want the packaging aggressive. We also plan to use one color for each coffee variety. ***UPDATE*** Direction for Finalists: We are aiming for an attention-grabbing look that stands apart on the shelf; elegant yet bold. We're liking the designs done in the 2LB black matte bag. We also like how the logo has been enlarged as a background watermark in a few of the designs. Feel free to try matte/gloss combinations. The final design will need to fit with the attached dielines. We've also updated a few design inspiration images. FRONT: C4 Coffee logo Background: C4 overlaid at a 45 angle? (Blend Label): - MEDIUM ROAST | WHOLE BEAN - FRESH ROASTED ARTISAN COFFEE - A HAND-CRAFTED SELECTION - Strength Indicator: 4 Symbols: USDA Organic, Fair Trade Net wt 2 lb (907g) SIDES: Any element of your choice (example: topo map, caution lines, vector textures) BACK: Preparation (see attached) GRIND: see 'Preparation' image. GRIND ONLY BEFORE USE. WATER: FILTERED OR GOOD QUALITY TEMPERATURE: BREW BETWEEN 195-205 F FOR BEST EXTRACTION BREW TIME: TYPICALLY BETWEEN 2-5 MINUTES, BY TASTE GETC4COFFEE.COM
Description of the product target audience
Our target audience is gourmet coffee lovers 18-50 M/F who purchase costly competing brands such as Death Wish coffee or Bulletproof coffee touting high caffeine content.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
okfine1980 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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