mark.fryday got their new product packaging by running a design contest:
Help Snack Brands Australia with a new product packaging
Check out mark.fryday's Product packaging contest…
Food & Drink
Sell chips (crisps) to major and independent retailers, primarily in Australia
What's your vision?
We want a new brand look / packaging, INCLUDING LOGO for the Real McCoy brand in Australia. The goal is to transform / totally reposition the brand and better leverage the iconic and well known name. Please note we are only seeking a front of pack concept at this stage. No barcode, nutritionals etc or back of pack details are required. Real McCoy has a very limited presence in market at the moment. The existing packaging is old fashioned and cheap feeling in a serious / earnest way. The new packaging should reposition the brand to be: - Premium in orientation, underpinned by a sense of authenticity/realness - More Contemporary or timeless in feel (but not ultra modern) - Differentiated to current Australian premium brands Kettle & Red Rock Deli - In the brand archetype sense, Innocent (with a little Jester perhaps) We think the hierarchy between Real and McCoy should be fairly balanced. We are happy to drop "snackfood company" as well as references to "the great Australian bite" (not premium feeling). Please assume: - standard chip style packaging (ie foil bag, potential for matt) - 150gm bag size / sharing pack - deli style potato chip with Sea Salt flavour (ie not crinkle cut like the current pack shows).
Ben & Jerry's in Ice Cream and Tyrrell's in the UK snack market are examples of premium brand offers/packaging that are different and have some personality (quirky, irreverent etc). These could be considered benchmarks in some ways, however we do not want to restrict the thinking to modified versions of these references.
SGD 1,599 Gold package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
mark.fryday collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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