andympatterson got their new product packaging by running a design contest:
Impactful packaging for a new disruptive food product
Check out andympatterson's Product packaging contest…
Food & Drink
Purpose Pops: 3 different flavors in the product set: strawberry banana, vanilla, and chocolate banana.
Description of the product
Brief UPDATES (original below) We have extended our deadline - very few designers have gotten cose to what were are looking for. Here are some followup points: 1. We have updated the Visual style with brands we like - 2. 90% of consumer products have added juices! Please watch this: https://www.youtube.com/watch?v=aCUbvOwwfWM. If that does not get you concerned this may not be a fit for you. If you look at the "original brand design" in the images we uploaded you will see an innocent and "natural" brand approach... While those are KEY components to our brand, its the essential part of it. The essence of our brand is that the "big food" (modern food manufacturing) is BROKEN!! We want to be bold and in your face. There are NO other brands likes us out there - we need our package to demonstrate that. We are different, we are unique... Help us tell our customers our story! 3. Our product is smoothie frozen into a pop! Its not a dessert (it will be in the frozen novelty - aka dessert - section of the freezer) - so we need potential customers to know we are not like the rest of the products near us. ________________ Original brief starts here: Ready to eat real food smoothies Make our smoothie pops just like YOU would at your own home. If you would not put an item in your blender neither do we! Our strawberry banana smoothie is made with 3 real ingredients: strawberries, bananas, and yogurt!
Description of the product target audience
Healthy conscientious parents for their kids, consumers that watch their added sugar intake, natural food shoppers that don't like all the added "junk" ingredients found in food! Higher income people as natural food products are at a higher price point.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
andympatterson collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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