kalelholdings got their new product packaging by running a design contest:
1 of the Largest Retailers in North America is Launching an Energy Coffee. Your Design can be it.
Check out kalelholdings's Product packaging contest…
Food & Drink
LEVEL 11 coffee
Description of the product
This Coffee is Amped up. We have four enhanced coffees, ENERGY for vitality and increased energy, SKINNY for diet, DEFENSE for immune strength, BRAINSTORM for focus.
Description of the product target audience
Age 18-55, Those who shop online, those that like products that are Above & Beyond regular products, Male and Female, Coffee Drinkers, USA based, higher income level. Millenials. People who like products that disrupt.
We will Start with ENERGY and then we can move onto the other 3 blends which would carry the same design theme after the Winner is selected and contest is complete. We want to to see a few themes but 1 theme we wan to see is a very subtle Camouflage print theme. Not too masculine or agressive, but just slight and subtle as a nice background print throughout the entire bag for our different coffees. Energy would be subtle Black camo print, Skinny would be white camo print, Defense would be coffee browns/cremes print and Brainstorm would be deep Red camo print. We are not set on this Camouflauge look, but definitely would like to see if it is the right fit for our Brand. We like the Matte/Flat/Satin/Brushed look as opposed to total Glossy look. We like when there is contrast between matte/flat/satin/brushed and gloss. Front of Bag primary info: •LOGO (vertically or horizontally or angled is fine by us) •ENERGY (blend name) •INFUSED WITH ALL-NATURAL GUARANA (blend description) •AMPED UP (tagline) (this theme carries to our other coffees, SHIELDS UP for defense blend, LIGHTEN UP for our skinny blend, SMARTEN UP for our brainstorm blend.) •DIAL SYMBOL or something that indicates blowing past number 10 which is the maximum(see attached image) secondary info, not as prominent: •DARK ROAST-FULL BODIED & BOLD •100% PREMIUM ARABICA COFFEE •ETHICALLY HARVESTED & HAND SELECTED •GROUND •NET WT 10.5 OZ (300 G) subtle camoflauge Black Matte/Flat/Satin/Brushed Bag Other info to go on Back and sides of Bag along with your design ideas. Ingredients: Arabica Coffee, Guarana. Brewing: 2 Heaping Tablespoons of Coffee (approximately 12 g) per 6 oz (180 ml) of Cold Filtered Water. This Coffee Goes to 11! 100% Premium Arabica Coffee, Infused with an All-Natural Herbal Boost of Guarana, Supercharges this Coffee to the Next Level. Coffee contains caffeine and is not recommended for children, pregnant or nursing women and persons sensitive to caffeine. (Bold face 1/16 of inch) If you are taking medication and/or have a medical condition, consult your doctor before use. (Bold face 1/16 of inch) Barcode (will provide later) Roasted in Canada LEVEL 11 COFFEE West Vancouver BC, Canada V7T 1B8 level11coffee.com kosher symbol will supply other info and symbols as the design comes along.
What to avoid
We are Coffee 2.0, Enhanced and Modern but we still must look Tasty and Delicious with a Coffee Vibe. We Don't want to look too Pharma, Cosmetic, Medicine or Sport Supplement look. Also attached are the camouflage print style we like for one concept we are exploring. whites for Skinny, blacks for energy, coffee browns for Defense, Deep reds for Brainstorm. Again we are open to your design and colours, this is just an idea for one look. The symbols we have are just ideas, we are flexible and does not have to be exact. but for the most part, Brainstorm is a computer hacker/gamer/studying type symbol, Skinny is a runner type symbol probably female or indistinguishable from male or female, Defense is a shield, Energy is a dial going past 10. Designer should be familiar with Coffee bag Designs and what is needed for a proper label rules including minimum font size etc in the USA market. there is a zipper 1.5 inches from the top and a valve 2.5 inches from the top. both are on the same side, which can be the front or back of bag.
FRONT/BACK DIMENSIONS "5 wide x 9.5 tall x3 depth" will be printing bags at this link. https://www.roastar.com/our-project-process. Here you will find all the Dyeline Files, Printing Process CMYK, Guidelines etc. Printing is digital so we can use as many colors with out printing plate charges.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
kalelholdings collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Cant say enough good things about 6thpix. This is the third project we have worked on with him. Highly recommend this Designer with his High Level of Service and Design Creativity.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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