kjonest got their new product packaging by running a design contest:
LauderAle Brewery Package Design & Logo Refresh
Check out kjonest's Product packaging contest…
Food & Drink
LauderAle Brewery & Tap Room
Description of the product
LauderAle Brewery & Tap Room is a small local brewery located in Fort Lauderdale, Florida. This contest is for a new beer can label, who ever wins the contest will lead the effort in a logo refresh and brand identity redesign which includes more beer can labels.
Description of the product target audience
25-34 year old male dominant. A majority of our customers like to travel, and outdoor activities like sports, running, golf, fishing, etc. Females are a growing demographic in the beer industry and we don't want to leave them out. Same goes for Hispanics. Most of them work in the healthcare industry followed by education, IT and law. A majority of them make between $50,000-$100,000.
Orange Sunshine 16oz beer can label. The style of beer is going to be a double IPA. Named after the documentary which discusses how LSD changed America during the 1960's. As far as brand identity goes the way I would describe it is: Marine industrial meets psychedelic/spiritual and sacred geometry. Color palate can be the the colors of the 7 chakras. Being that we call ourselves LauderAle we should stay true to our roots and continue incorporating elements of the City of Fort Lauderdale and its culture into the brand. I'm also open to seeing a logo refresh based on these details. Fonts can be changed as well. Here is a link to a Pinterest Board with other labels I like: https://pin.it/fl76e2oqoahc3x
What to avoid
Not a fan of stock imagery but if you can make it look illustrated without me knowing it's graphics I'm open.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
kjonest collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Absolutely fantastic design, which fully represents all the aspects we were asking for in our logo design. Easy to work with and ultra responsive to our input.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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