romyroelofs got their new product packaging by running a design contest:
Modern / trendy soup packaging!
Check out romyroelofs's Product packaging contest…
Food & Drink
Description of the product
ZOUP is a new soup concept with a focus on retail, especially developed for busy and hardworking clients. Everyone's busy working and struggles to find the time to prepare a meal for themselves. This way we eat less veggies, and tend to skip the first course. In addition to that, we eat a lot of carbohydrates (e.g. potatoes, pasta and rice). ZOUP is a 100% veggie mash, that doesn't contain any e-numbers or additives, which can be supplemented with water. Result: fresh soup for 4-6 people, full of veggies and at good price. Because of this concept soup gets served again as an appetizer, we eat more veggies, and we feel more saturated during the main course, so we eat less (trend: less carbohydrates!).
Description of the product target audience
Target audience: Dutch men and women (mostly women who cook) in the age between 25 and 55. They work hard, have a busy life, but are aware of what is good and healthy food. They are looking for healthy alternatives to easily serve a healthy meal.
Front: It is a soup package (LAMIZIP standup pouch 140 MM X 235 MM TRANSPARENT). The following instructions apply: - Like to play with the transparent part. The whole bag may be shaped, but showing that it is a veggie mash (transparent) is an advantage. The client must be able to see and feel it, and be seduced by it. - Large visible logo - Communicate clearly what the product is: Put soup on the table with fresh vegetables puree within 5 minutes! - Show health aspects: Full of vegetables, saturated feeling, without e-numbers, low in salt - Instruction: supplement with 1500 ml of water - 4-6 people - Taste: Carrot soup Rear end: - Explanation about concept: Little time? But do you want to put tasty, fresh and pure food on the table for you and your family? This can be done with ZOUP. This bag is full of vegetables, and contains no e-numbers, no unnecessary salt additives, no sugar additives and no flavor enhancers. This bag ZOUP makes it easier to get your daily recommended intake of vegetables of 250 grams. Also, eating an appetizer will make you feel full before you start the main course. This ensures a more balanced and healthier life. Instructions: 1. Put the contents of the bag in a large soup pot 2. Pour 1500 ml of cold water 3. Heat the soup for about 5 minutes on soft and even fire (note: do not boil!) Your soup can now be served, easy to eat! Tips: ZOUP is unique in its simplicity: Fill in the soup to your liking. For example, you can add extra pepper or salt, or additions such as: Lemongrass, cress, harissa, garlic, creme fraiche. Nutritional values: These values apply to the prepared product. Per 100 grams. Energy 115 kJ (28 kcal) Fat 1.5 g Of which saturated 0.3 g Carbohydrates 2 g Of which sugars 1 g Dietary fiber 1 g Proteins 0.6 g Salt 0.5 g Ingredients: vegetables (84% carrot (red onion 9%, garlic 6%), broth powder, salt. (Logo that it is vegetarian and gluten free and does not contain milk) (Sustainable product logo: vegetables from Dutch soil)! Net content: 750 ml Barcode: bottom right
LAMIZIP 140 MM X 235 MM TRANSPARENT Color: Transparent External length: 235 mm External width: 140 mm Length internal: 200 mm Width internal: 130 mm Header: 30 mm Bottom fold: 40 mm Thickness: 162 mu Closure: Grip closure Content: 700 ml Transparency: Completely transparent Material: PET / LDPE
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
romyroelofs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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