lesliechan got their new product packaging by running a design contest:
Package design for Baby Organic "Sunshine Noodle"
Check out lesliechan's Product packaging contest…
Food & Drink
Organic Baby Sunshine Noodle
Description of the product
we're a fast growing organic baby food brand based in Hong Kong our founder is a registered dietitian, a father of a 10-mth old boy fine, organic noodle with 4 flavors: - plain - vegetable + buckwheat - carrot + oatmeal - sweet potato + quinoa all dried under the lovely Sun of Taiwan.. the process replaces chemicals / oven-drying to make the noodles chewy all noodles are supplemented with vitamin Bs and iron.
Description of the product target audience
babies from 6 months , up to 24 months designed for middle class, health conscious, working mums
packaging of the "carrot + buckwheat" flavor of the Sunshine Noodle. Background: We are a fast growing Hong Kong based organic baby food company.. 12 months ago, we launched our "organic bubble rice" (see attached file), which was packed in a simple green plastic pouch bag, it was a big hit, and then we launched our 2nd product: organic instant baby congee, its packaging design was adapted from the original bubble rice pouch bag.. (please also see attached the congee boxes and pouches for 3 flavors), as our product series grow, there's a problem that our different products don't look very much the same, though under the same brand name of "BabyBasic", we would like to correct it before our product line grow too large beyond repair.. we'd be most happy if the new package for our Sunshine Noodle will set a standard, to which future amendments of the existing packaging can refer.. all our products are related to grains, mainly rice, and some wheat products, so that "a large grain of rice" occupies a major area of our current packaging, we hope this element can be kept in our future products and shared across different products on the product line. attached you may also find the text to be incorporated into the design,
plastic bottle size 11cm tall 6 cm in diameter there're 2 pieces of stickers, one on top and one around the bottle the sticker around the bottle don't necessarily cover the whole bottle, just to show a bit of the product inside.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
lesliechan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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