carlGU got their new product packaging by running a design contest:
Packaging design for a modern take on a classic Italian coffee maker.
Check out carlGU's Product packaging contest…
Food & Drink
The London Sip Co.
Stovetop Espresso Maker
Description of the product
A modern take on a classic Italian moka pot. Our product is compatible with modern induction stove tops due to it's stainless steel composition. We are a mid-market product, offering a high quality item for a mid-range price.
Description of the product target audience
The product is typically used by middle-aged adults, anywhere from late 20s-mid 40s, who prefer a more traditional method of brewing their coffee, and have most likely been using similar products for a number of years. They are also very popular products for those who go hiking, or for keeping in motorhomes due to their small & portable nature, making them the perfect alternative to an electric espresso machine.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
carlGU collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We had an exceptional experience with this designer. They were meticulous, and always with great communication. They understood our request and feedback so clearly. And they took initiative on the layouts, with clear explanations on why they chose that direction. We received various options and versions to pick from - truly a client's dream partner. We plan to keep working with them for all future projects. Many thanks!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Moderate to high disposable income. Our customer split is around 55% female and 45% male. We have customers of all ages
Male, 20-55 years, (Northern, Central) Europe, medium to high income, physically active, gourmet foodies or urban snacke
The target group is women, between 25 and 40, with a good to very good income from Germany. She likes to have an eye-c
Texas Family Owned - Craft Cider Can Design - 4 National Distribution - Style Industrial/Vintage/Modern/Farmhouse/Rustic
Alcohol 21 years old, all ages, all sexes
Check out other food & drink design inspiration
We love talking design:
yesterday | 8 min read
7 days ago | 16 min read
8 days ago | 8 min read