benedict.heidbuechel got their new product packaging by running a design contest:
PACKAGING FOR HIGH-CLASS "ALPINE GIN"
Check out benedict.heidbuechel's Product packaging contest…
Food & Drink
Liquid Spirit Creators UG (Haftungsbeschränkt)
Description of the product
Liquid Spirit´s Alpine Gin is literally the SUMMIT OF TASTE. Liquid Spirit is the liquid spirit of the Alps and therefore the corporate brand for our product Alpine Gin. The (G)inspiration for Liquid Spirit´s Alpine Gin lies deep within the beauty of the Dolomites. Alpine Gin celebrates the perfect experience of taste just because its Botanicals perfectly balance spicy aroma/flavor with a floral bouquet. The discrete bitterness of gentian root meets a modern and new interpretation of freshness in form of elderberry, citrus as well as orange zest. Driven by the vision of creating a top notch product our 4-times distilled Gin also includes rose petals as a luxury note. Alpine Gin is handmade out of 12 Botanicals as well as some secret herbs which only grow in the Dolomites area. Every bottle is meticulously handmade in the Dolomites using only the finest Botanicals in pharmacy quality. All botanicals are hand-selected, labels custom-made and production efforts controlled by producing only small batches. While its story started in Innsbruck and Tegernsee, Alpine Gin is handmade in South Tyrol with a focus on highest quality production standards. You may call it an "Alpine Joint Venture." Alpine Gin: Designed and developed with German precision, coated in lightness and filled with South Tyrolean vitality. One shall not simply enjoy the summit of taste by tasting but the packaging shall make you thirsty even before actually open it and unleashing the spirit. CHECK OUR INSTAGRAM: https://www.instagram.com/liquid_spirit_official/
Description of the product target audience
Our target groups enjoys high-quality products and is friends with high-class gastronomy experiences. Most people within the scope of our target group enjoy an urban as well as dynamic lifestyle within (alpine) metropoles such as Munich while being active in the Alps during the weekends. This is not limitied to sport activities but rather all activities related to a dynamic lifestyle while enjoying life´s goodies and joys such as Alpine Gin. Alpine Gin is part of a lifestyle and therefore representing an "Alpine" attitude towards life. Our target group averages an age of 25-34 and primarily comes from Italy (South Tyrol, Milano, Rome), UK (London), Germany (Munich, Upper Bavaria) and Austria (Tyrol, Vienna). In addition to that nearly 65% of our social media followers are male. Earnings of the taregt group may be above average in most cases.
KINDLY NOTE: THE FINAL PAPER FORM OF THE PACKAGING IS ATTACHED IN PDF AND AI-FILE FORMAT. THE ACTUAL PRINTED DESIGN IS GOING TO BE MADE BY YOU. The packaging shall make people thirty at first sight. Packaging emotions. The packing shall also include elements of the bottle itself; e.g. the eagle taking you on a tastefull journey through the Alps/Dolomites as well as the graphics of the mountain on the back of the bottle. While being kind of minimalistic the design still shall include three major components on the back of the packing. 1) Short information text and graphic (Mount Sciliar - Dolomites) where it is produced 2) Short information and graphics of botanicals used 3) Short information text who is producing it All texts will be provided on short notice. On the bottom of the packing one shall find all relevant company data and social media accounts as well as website information etc..
What to avoid
Kindly find the attached AI-file as well as the PDF-file for the final packaging.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
benedict.heidbuechel collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Thank you so much Andreina for the awesome cooperation.
The most important thing was that you understood the needs and requirements and perfectly aligned the design. We are proud to have you on board as the designer.
Best and kind regards.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Quality Seekers, Urban Millenials, Foodies, (70% Female / 30% Male)
We will be launching the product as both a 1ltr PET bottle for retail consumers, and a 10kg bag in box for trade/food se
Todas las Personas. Todos quieren y necesitan agua de la mejor Calidad -Everybody. Everyone wants and needs the best
The target group is women, between 25 and 40, with a good to very good income from Germany. She likes to have an eye-c