scottcameronmiller got their new product packaging by running a design contest:
A Packaging Refresh for Rice Crisps
Check out scottcameronmiller's Product packaging contest…
Food & Drink
Description of the product
Rice Crisps is a well loved brand in Canada found on shelves of most supermarkets. A cracker that is used for entertaining as well as snacking.
Description of the product target audience
Our product would be enjoyed by people as a snack or with toppings while entertaining. Typically Females aged 21-50, above average income, above average education, who are concerned about healthy eating and ingredients. Secondary, Consumes who wish to eliminate wheat / gluten from their diet, and people with Celiac Disease.
We are looking for "Evolution", not "Revolution!" Rice Crisps needs a packaging update – a cleaner, sleeker look to differentiate us on shelf and appeal to Women and look Premium over store brands since Rice Crisps sell at a higher price than store brands. Average RSP is $2.99 The Packaging for all flavors should be same color, so the only difference will be in how we call out the flavor. Winning designer will be given priority for designing variants. Final design needs to include English and French to meet Canadian Compliance regulations About the product: The original classic rice cracker, introduced to Canada in 1988 and USA in 2005 Made from premium USDA Organic Japonica Rice Made with Organic ingredients Gluten Free Perfect for snacking Baked - a low fat alternative to chips and crackers Cholesterol and trans fat free Our customers will also be shopping for: Deli Crackers including Carrs, Lesely Stowe’s artisan Crisps. We also want to differentiate from Store Brand products.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
scottcameronmiller collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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