coriglio got their new product packaging by running a design contest:
Product packaging for Philly Gummies
Check out coriglio's Product packaging contest…
Food & Drink
The Philadelphia Gummy Project
Description of the product
We are introducing a gummy bear brand made with CBD.
Description of the product target audience
Target audience is primarily males aged 18-35, high income, urban. Consumes brands like Essentia Water.
Hoping to design packaging for our new brand, clearly incorporating the gummy bear into the design. Like having a base design which can then be put on multiple colors for different flavors, similar to the Philly Blunts packaging below.
What to avoid
Don't want branding to seem specifically Marijuana related, or for it to seem too young (e.g. Monster energy drinks, etc.)
Roughly 4 inches wide by 6 inches tall.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
coriglio collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We're targeted towards weddings and upscale events. We target women in their 30's and older who have above-average incom
We will be launching the product as both a 1ltr PET bottle for retail consumers, and a 10kg bag in box for trade/food se
Male, 20-55 years, (Northern, Central) Europe, medium to high income, physically active, gourmet foodies or urban snacke
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.