shannon.sofield got their new product packaging by running a design contest:
Retro Product Package Design for Strong Women
Check out shannon.sofield's Product packaging contest…
Other color requirements
An attempt to limit colors should be made due to the printing process requiring a separate drum for each color.
Pin Up Girl Protein by Barbella
Description of the product
We are a nutrition supplement company targeting women that exercise. The product is a protein powder mix packaged in a stand up pouch. The design needed for this project is for the front of the stand up pouch that contains the protein powder mix. It will be used in a retail setting at health food stores.
Description of the product target audience
Women who exercise regularly and want to add a protein supplement to their diet to increase muscle and reduce fat. The target age range is 25-45 years old.
Brand: Barbella Product Line: Pin Up Girl Product: Protein Product Flavor: Vanilla Theme: Modern interpretation of a Retro/Vintage pin up girl that is sexy (not exploitative) and strong. Color: The main package color should be bubble gum pink or a combination of grey, black, and pink. Design layout suggestion: This is what I originally had in mind, you can use this or work off your own design: - "Barbella" Brand at top - "Pin Up Girl" as large, vintage-stylized text curving around center image. (Open to other phrase options. "Girl Power" is the idea, but too generic) - center image being a stock image of a pin up girl (maybe riding a bomb). The girl should be strong, yet sexy and feminine. She should not be sexually exploitative. - "Protein" in large, clear modern font below the center image - a banner in center or extending from side indicating "Vanilla" flavor set over a cream colored background. - "30g Protein" and "15 Servings" featured together - "Net Wt. 1lb (2.2kg)" across very bottom - "Dietary Supplement" next to Net wt text. ***FEEL FREE TO USE YOUR OWN CONCEPT OR THEME! (YOU DON'T HAVE TO USE THE ABOVE)*** Example Images: - Good colors and overall theme: https://i.pinimg.com/736x/16/61/49/1661493e8e7199f7df03aa0b6800ba55--retro-packaging-vintage-branding.jpg - Good font usage and theme: http://pzrservices.typepad.com/vintageadvertising/images/2008/05/31/ronney.jpg - Good modern application of retro theme: https://i.pinimg.com/736x/f3/f9/ba/f3f9ba391657203abaa116c309448801--retro-packaging-makeup-goals.jpg - Good colors, dark blue works pretty good, but maybe not with a color image of girl: https://img.letgo.com/images/d9/9b/5e/fc/d99b5efc7ad16b2672f02ab73f540548.jpg?impolicy=img_900 Girl Examples: - Great, strong, but sailor theme isn't right: https://www.shutterstock.com/image-vector/pin-on-flag-628583141 - Superhero theme is ok, could be a bit more muscular and more vintage: https://www.shutterstock.com/image-vector/sexy-cartoon-girl-super-hero-costume-252763084 - Good example of girl on bomb: https://www.shutterstock.com/image-vector/pinup-on-rocket-619341473?src=u6Z5rjWO90Z9mujxFVtsMw-1-2 - Best one, Almost perfect, but not stock image: https://i.pinimg.com/originals/58/fc/e8/58fce816874b59ec22d69701fe2f8a41.jpg
What to avoid
Avoid using vectorized text. All text should be editable using a licensed font.
The package will hold 1lb of protein powder mix. The packaging will be 9" wide, by 13" tall. The top 1.5" will be the tear-away seal and zipper enclosure. You can place some design on this section, but it will be removed by the consumer when they open the product.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
shannon.sofield collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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