martin.benjamin got their new product packaging by running a design contest:
ROCAO - Innovative Design for Innovative Chocolate!
Check out martin.benjamin's Product packaging contest…
Food & Drink
We produce organic raw chocolate with superfoods. Our brand is already existing under the name "Rocao", having 4 different flavours (you can see www.rocao.com and facebook.com/Rocao.Chocolate). Our target audience are people of all ages looking for healthy, high quality and interesting/innovative products. Until now we export to eastern and western Europe, planing to expand soon to other parts of the world, like Russia, Middle East, Canada and others.
What's your vision?
We have developed 5 new flavors, which will be produced in a slightly different size (10x5cm front) and want to create new designs for them. The wrapping itself will be also different (until now we used plastic foil and used flow packing). Now we will pack it in golden color aluminium foil and put a paper around (using this type of wrapping: http://thumbs.dreamstime.com/x/chocolate-wrapping-aluminum-foil-paper-19789310.jpg) The 5 new flavors are: - Chia/ Grapefruit - Mint/Maca -Protein with lemon -Rose / Almond - Winter spices The last one, Winter spices should be a bit different, it should contain a picture from the ones attached (could be the whole background of the chocolate or just the down part). The pictures can be added in photoshop, can be even added to look like painted or if necessary new ones can be made (since i make them myself), it's up to you. The design should be vertically oriented (like for example Lindt Excellence). The other 4 flavors don't need to contain pictures and can be kept more simple.
You can see our previous contest for the first 4 flavors of ROCAO. Now we don't want to have the same style, we want something looking more simple and stylish. Of course we want to keep the logo, but everything else can be different, and like said, no need to use pictures, except in the winter spices flavor, for which you can use any of the uploaded pictures (and I could provide better ones if necessary).
$399 Bronze package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
martin.benjamin collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great job and was very patient with us as our timeline changed a bit due to the corona virus. But we got the project done and we're happy with the results.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We will be launching the product as both a 1ltr PET bottle for retail consumers, and a 10kg bag in box for trade/food se
Male, 20-55 years, (Northern, Central) Europe, medium to high income, physically active, gourmet foodies or urban snacke
The target group is women, between 25 and 40, with a good to very good income from Germany. She likes to have an eye-c