petterikank got their new product packaging by running a design contest:
Superfood of the Seas
Check out petterikank's Product packaging contest…
Food & Drink
Good catch OR Pulled fish - you can choose and use which one you prefer
Description of the product
Easy to cook, delicious, nutrient-dense high protein fish dish. Made from small nordic herring with our new proprietary enzyme with no chemicals or solvents resulting in pure, natural and fresh nutrition.
Description of the product target audience
People who care about their wellbeing and want to make better nutritional choices. People who look at the selection of quick to prepare meals and want to see something new. People looking for protein foods. People who are using supplements but understand the value of real food. Food-as-medicine shopper
See the attached file - it was made for the same product but the brief was for a different target audience (parent who is looking for a fish dish his kids would love to eat). This time we are looking for a more adult and realistic style that could well borrow something fitness/superfood/supplement segments. The product is a air sealed box with a wrap around cardboard thingy. Part of the front side needs to be a cut out so that the stuff inside is visible. The fish we use is herring but if you use fish on the cover it does not have to look just like herring, just be sure it does not look like salmon, cod or distinctivelynsome fish. On the kids version we have thet mascot like fish jumping with a strong eye contact. You can follow that route or do something completely different. Use the texts you see on the cover of the example. You can omit the word Superfood if you like, it is not mandatory. On the backside you can use the US Nutrition facts standard label. Other stuff on files is just some packaging desing examples that have something good in them. The one with a lion is a competing product and we should not look like that. Emphasize the High calcium, vitamin d, omega 3 and protein content in some way on the cover.
What to avoid
Look like your basic fish product. Be unnoticeable on the shelf.
See the file 180324_foodtray for dimensions.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
petterikank collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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