postID got their new product packaging by running a design contest:
Sustainable collagen from fish
Check out postID's Product packaging contest…
Food & Drink
Other color requirements
Logo is in CMYK 100 – 0 – 85 – 55 we also use CMYK 34 - 0- 85 - 0
Kollagen (also include as tagline-> bærekraftig kollagen av fisk)
Description of the product
Sustainably sourced pure collagen hydrolysate from fish. Created from protein source that is usually discarded.
Description of the product target audience
We started as a small shop serving customers that are ”very interested” in the natural life and organic food segment. This is the segment that would prefer to know every single detail of our value chain, and they are extremely conscious about everything they do. They care about the environment, their own health, care about others and are typically liberal. More and more our customer base have grown to also include a segment that choose organic as they view organic as a sign of higher quality. They are not necessarily willing to give up on convenience of modern living and still prefers a modern design and technology. Generally our target audience are middle classed females 25-45 years of age in Norway.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
postID collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Before Covid our consumer was a tourist from North America and Europe. Right now we want to reach local Panamanian custo
Anyone can use this product!
Male, 20-55 years, (Northern, Central) Europe, medium to high income, physically active, gourmet foodies or urban snacke
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