HarmonyTB got their new product packaging by running a design contest:
***Tea Company Needs New Packaging***
Check out HarmonyTB's Product packaging contest…
Food & Drink
Harmony Tea Bar
Loose Leaf Tea
Description of the product
Harmony Tea Bar wants to introduce our local communities to the wonderful world of tea, whether its a cup of traditional Taiwanese Bao Zhong or a delicious Matcha Latte with boba!
Description of the product target audience
Target audience is all genders, between 15-50 years old. Higher income level, we are located in Southern California near the beach.
I need a design for packaged loose leaf teas. We will be using matte white "box bags" (picture attached). The front should have our logo with an understated pattern of some kind (your discretion). We will be putting small stickers on the front to identify the different teas, so we would like a blank space somewhere on the front, near the top/middle. The front should also have the following text near the bottom: "Harmony Tea Bar believes there's a cup of tea for everyone - from a traditional Taiwanese Bao Zhong oolong to a delicious Matcha Latte. We source directly from the highest quality tea purveyors around the globe. Discover a new favorite today!" The back should have the TEA LOVERS graphic (attached) on the left side of the bag, and then on the right: a "Tea Brewing Guide" in a table format: 1 tablespoon of tea per 8 oz water; White Tea: 185° water for 3-4 minutes; Green Tea: 175° water for 3-4 minutes; Oolong Tea: 185° water for 3-4 minutes; Black Tea: 205° water for 4-5 minutes; Tisanes: 205° water for 5-6 minutes.
Overall Dimensions [H x W x Gusset] [Bag with zipper only]: 7-5/8 in x 4-7/8 in x 2-5/8 in 194 mm x 124 mm x 67 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
HarmonyTB collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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