asap3 got their new product packaging by running a design contest:
Treasure of the Incas needs a Point of Sale Display
Check out asap3's Product packaging contest…
Food & Drink
Point of Sale Display
Description of the product
We foster high quality operating farmers that are responsible with the environment and its community to build the bridge with technology to bring transcendental single-ingredient products to international markets under the Inca’s Treasure brand.
Description of the product target audience
Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e. Gluten free (innovators stage) vs. low fat (mainstream stage). Segment 1: Innovators (2%) Broad Lifestyle Behaviors: * Serious about their sport–structure their day around training and nutrition * Their sport is a big part of who they are and their social group Attitudes to health and wellness * Fastidiously pursue their desired diet * Will do 'whatever it takes' Propositions that resonate: * Always looking for the next new thing that will give them the edge * Well informed about product efficacy Where typically shop: * Their local GNC or shop connected to their local gym * Supermarket for other food–milk, eggs Segment 2: Innovators (3%) Broad Lifestyle Behaviors: * Concerned about their health & the world – you are what you eat * Their interest in healthy food consumes much time – grow own sprouts Attitudes to health and wellness: * Particular about what they eat – cooking regime is determined by their choices Propositions that resonate: * Review the nutritional information to check a products credentials / claims * Want to know where / how it came from – a connection, as if grown / made themselves Where they typically shop: * They are well-known down at the local health food store * Farmers markets, supermarket as well Segment 3: Early adopters, (15%) Broad Lifestyle Behaviors: * Lead busy lives–professional, educated, regular exercise Attitudes to health and wellness: * Looking for the magic solution * All about looking & feeling good–prepared to make the effort Propositions that resonate: * The ideal solution for the issue that is ‘top of mind’ Where typically shop: * Health food stores–particularly macro, local market * Healthy restaurants (Japanese), Supermarket Segment 4: Early majority (35%) Broad Lifestyle Behaviors: * Lead busy lives–family, kids, work pressures, little time to exercise Attitudes to health and wellness: * Fix a problem when it occurs/diagnosed Propositions that resonate: * Seek convenient solutions without changing their normal diet * Third party endorsements are all they need, not too involved–Oprah Where they typically shop: * Supermarket–try to buy healthier versions of favorite foods – low fat
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
asap3 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Espressotrinker, Erwachsene, Inhaber einer Kapselmaschine
This is a mid to high end gummy. People that care about their bodies and want the best. You would take gummies to relax,
We will be launching the product as both a 1ltr PET bottle for retail consumers, and a 10kg bag in box for trade/food se