The South Dash is short for The Southern Dashery. Dashery is a play on the word 'haberdashery', which is a term to describe a store selling small, useful clothing, and accessory items. The South Dash is a Nashville, TN-based online store initially selling handmade baby blankets, and baby accessories with a female target audience. The brand image should not be super baby-centric, but rather flexible enough to cover other, decorative handmade household items. Ideally, the design would include some sewing reference image, like a sewing stitch pattern, perhaps acting as a border, or creatively modifying a font where the font's stroke appears as a stitching pattern. See newly attached image.