They are a dog daycare and boarding facility in a urban and upcoming community. They are fun, safe, friendly, love dogs, environmentally friendly. Their target audience loves their dogs. These are people with families - young kids that play sports and travel for tournaments, younger people that travel for work a few days a week. Folks that travel to San Fran from the area to work M-F. Folks that go on vacations. People that don't want to leave their pups at home alone while at work/play. These individuals work for IT companies, are teachers, start-ups, finance. These people are generally high earners and we charge a premium for our services.