Our company name is Drinking Buddy with plans to sell a “hangover prevention” pill. The mission behind our product is to help people live life to the fullest. This is a product for weekend and weekday warriors. Life is meant to be lived. Enjoy a few drinks and don’t feel like shit the next day. Our target audience are male and females aged 21-34. Our ideal customer is most likely interested in Barstool Sports, going to the ball game, hard seltzers, happy hours while still being a hard working professional. While enjoying a good time this person is also very active and needs to be up early to make their yoga class or paddle boarding session. The ideal customer also has disposable income and appreciates modern clean branding that feels elevated and high-end. When looking at our logo, color scheme, brand, etc. it should give off a feel of "Sunday Funday".