Rationale Behind Design: The logo design depicts the idea that winds of time add many new and different flavours to a traditional dish which keeps the dish in sync with the changes happening around and make it a CLASSIC which can fulfill the changing taste palettes of the modern clientele and still have it’s traditional core intact.
The design communicates the addition of those new flavoures to the traditional cuisine to suit the taste palettes of modern and diverse clientelle like travellers, friends and new generations in families.
Design Elements Used:
1. The continuous lines of the illustration depict the journey of roman food from the past to the present.
2. The lines have an organic character to them which is smooth, comforting and flowing like the winds of time.
3. Simple and clean design for better visibility even in small sizes.