In designing the landing page for Wilder Kaiser, a travel and hotel booking website, we began with thorough research and brainstorming sessions, followed by iterative prototyping based on user feedback and usability testing. This collaborative process allowed us to refine the design to effectively showcase the brand's unique offerings and address key user needs. The final landing page achieved a clean, visually appealing layout, streamlined navigation, and received positive evaluations for its user-friendly interface and effective promotion of Wilder Kaiser’s travel services.