Bagel and Fox is a coffee house in Nørrebro. Name comes from the bagel and lox with fun twist. Place offers a variety of hand-roasted single origin and specialty coffee blends as well as fresh pastries, bagels and all day breakfast.

The target audience of the brand is people who prefer quality and fresh coffee, freelancers who work in cafes and people who got take-away coffee on the way to work in the morning.
For the face of the brand, I created a fox symbolizing people who take their coffee on the way to work. We preferred a sans serif font paired with a monospace font to create a modern and clean brand in the typography system. Added the monogram B & F combined with the letter ø to tie the design to Nørrebro. Choose a blazing red for the icon color inspired from red fox.

On packaging I created 6 hand-drawn illustrations inspired from Matisse’s linocut prints that can create visual difference on each package. Used the monogram design for safety stickers and loyalty card stamps.