The "Urbane Stickerei" (translates to: Urban Embroidery) is an embroidery company in Berlin, which offers individualized products in careful handwork at weekly markets and the Christmas market in Berlin as well as on the Internet.

This design proposal combines a dynamically curved thread with an embroidery needle, creating the initial letters "U" and "S" for "Urbane Stickerei". The needle in the centre of the action is itself part of the "U" and is surrounded by the "S".

The client liked this design, but decided to go with a different concept from me that had an even simpler and iconic symbol, making it even more suitable for use on social networks. You can see the final approved logo here:
https://99designs.com/profiles/chr1skay/designs/1594445