Bionique provides the highest quality health and wellness products that complement individuals’ lifestyles and enhance their well-being.
During the research phase of the project, it became clear that the client found two types of logos attractive: a memorable wordmark or a logo with a separate symbol. I created a logo that gave him both - and he loved the result as much as I did.
The iconic symbol combines two circular shapes that create the initial letter "B" with an abstract leaf in the center. The leaf works perfectly as a symbol for health and beauty. Through its elegance and beauty, the logo conveys a high degree of value and quality. Without any question, this logo stands for a premium product.
While the BIONIQUE B works perfectly as a symbol in its own right, it also integrates beautifully within the wordmarks "BIONIQUE" and "BIONIQUE HEALTH".