The logo design process for your young and innovative craft company catering to the plumbing and heating industry, with a target audience consisting of private homeowners and property management companies, typically involves several key steps. Here's a breakdown of the process:

Research and Discovery:

Understand company's values, mission, and unique selling propositions.
Concept Development:
Generate initial design concepts and sketches based on the creative brief.
Feedback and Iteration:
Presented the initial design concepts to team or stakeholders.
Gather feedback and input, considering their opinions and preferences.
Revised and refined the logo designs based on the feedback received.

Digital Rendering:
Digitize the selected design concepts using graphic design software.
Experiment with different color schemes, typefaces, and layouts.
Create multiple versions of the logo, including variations for different applications (e.g., full color, monochrome, simplified).