The logo is designed in a modern retro style, using a distinctive, dynamic and playful typography to create a unique and attractive brand identity. The circular letterforms and the use of lightning elements give an energetic, bold and characterful impression, perfect for a brand that wants to stand out in the coffee industry.

The striking orange color was chosen to reflect passion, creativity and warmth, in line with the experience of enjoying quality espresso. This combination of color and shape also makes the logo easily recognizable and has a strong visual appeal.