1)We design and produce apparels, hats, pants and outdoor gears (knives, bottles, key rings, etc) for people who keep curiosity and passion in exploring new experience of everyday life or in enjoying outdoor life.
2) If there is an abstract trademark. It would be better if the outer shape or elements of the trademark is something positively meaningful to young people.
3) Total literal logo is good as well. However, we hope it look stylish, inspiring and full of vital energy.