The client used AMA as initials for many years and reversed this to AWA, which in turn suggested Awake as a business name. The client is code-oriented (a developer and architect mainly in java) and is establishing an IT consultancy in that field. The mark — abstract and stylised — purposely echoes W and M within the form of a bat, tying the logo to the personal journey of the client. The bat is awake when others sleep, so is an appropriate and distinctive icon for this business that emphasises forward looking IT strategies.