The client wanted a clean uncluttered design, that nodded towards a medicine label or something "official" as the new clinic was staffed by qualified doctors and they wanted to be as far away as possible from the usual florals, pinks and feminine-type designs, or "spa inspired" directions.
I have done my usual "less is more" design, by adding a classy colour scheme and not "over-designing" anything. The brand is now 10 years old in 2023, was one of my early works as a designer but still stands up today I think! Thanks for checking this out.