For JustMix, a cocktail concentrate mix, I focused on selling the product's effects rather than targeting specific customers. Through extensive research, I developed the "mood infusions" concept, promoting instant mood changes from a sip of JustMix cocktails. The design appeals to middle-aged females looking to unwind after a long day. As the lead designer and developer, I executed the concept to reflect a soothing, transformative experience. Visit: justmyx.ca.