Creating the brand identity for Kakha was a process that began with understanding the brand's core values and target audience. We wanted to design a brand identity that would resonate with young Muslim families in Indonesia while also reflecting the brand's commitment to modesty and quality.
We began the design process by creating a logo that would represent the brand's identity. The logo features a custom-made sun shape, symbolizing child-friendliness and all-family activities under the sun. The logo's warm and inviting colors reflect the brand's welcoming and modest outlook.
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