I need a home page and a state specific page. Both will function as a landing page. Their primary purpose is to sell. The differences will be minor. Eventually we will need a mobile version since we are the only company in the market offering practice tests in a mobile version.
Initially we will offer Practice Tests for PC's and Mobile devices. Later we will add Motorcycles and CDL's (commercial driver license).
Since we are the only company offering mobile, it makes sense to emphasize that feature.
We also have click to chat customer support and testimonials.
Most competitors only give your money back if you don't pass the DMV test on the first try. I will start by offering a 100%, no questions asked, money back guarantee.
We don't really need to offer a lot of DMV related information. Our goal is to sell to the customers who know what they want and to get the others to try a free practice test. Our competitors don't capture email addresses so we won't either. There are a lot of made for AdSense sites out there offering low quality free practice tests so our design must be clean, sharp and credible.
We need an edge to stand out from the “corporate” sites and the cluttered “hard sell” sites.